• 📍 United States: (Full-time, Fully Remote)
• 💰 Compensation: $85,000–$100,000 base salary + up to $15,000 annually in commission or performance bonus

Head of Paid Media & Growth

We’re looking for the person who can build and lead our paid media department. You’ll drive results for our clients, create the campaigns that bring new clients to our agency, and help build the AI platform that will change how the department operates.

Today, this is a hands-on role. You need to know how to build campaigns, write copy, develop creative, improve funnels, and solve performance problems yourself. Our longer-term vision is for one exceptional marketer to operate an AI-powered system that can manage many accounts at once, while remaining responsible for the strategy, decisions, and quality of the work.

If you’re an excellent media buyer who also thinks like a growth marketer and wants to build something bigger than a portfolio of accounts, this is an opportunity to shape the department from the ground up.

The Opportunity

This position is with Four28 Marketing, our parent agency. Your work will connect three parts of the business:

• Client delivery: Lead paid media for the businesses we serve, especially home service companies.
• Contractor Fast Lane: Build the advertising and funnel system that brings home service business owners to our agency as prospective clients.
• Our custom AI automated dashboard: Help us build the system that will support campaign management, creative, reporting, approvals, and automation.

Our custom AI automated dashboard is still being built, so you’ll do the work directly in the advertising platforms today. As it develops, you’ll help decide what the system should handle, what an expert must review, and how one strong operator can effectively oversee many accounts.

We plan to grow substantially once our custom AI automated dashboard expands our capacity. That makes our own customer acquisition essential. We need someone who is confident they can build campaigns that consistently reach qualified home service business owners and turn them into real sales opportunities.

What You’ll Own

Lead client advertising

• Build and optimize Google Search, Local Services Ads, and Meta campaigns, with TikTok where it fits.
• Set strategy around each client’s services, market, budget, and growth goals.
• Manage targeting, keywords, negative keywords, bids, budgets, audiences, creative, and placements.
• Improve offers, ad copy, landing pages, and conversion paths.
• Verify tracking and use lead quality, appointments, and jobs to guide decisions—not platform metrics alone.
• Establish clear standards for account quality, testing, reporting, and review.

Grow Contractor Fast Lane

• Build the paid campaigns and funnels that attract home service business owners to our agency.
• Develop the positioning, offers, copy, creative, landing pages, booking flow, and follow-up.
• Work closely with our sales team to learn which prospects attend, qualify, and become clients.
• Optimize for qualified sales conversations and sustainable customer acquisition costs.

Our ambition is to build toward approximately 20 qualified sales appointments per week for our sales team. You’ll help determine the strategy, budget, and funnel economics required to reach that goal responsibly. As our custom AI automated dashboard allows us to serve more clients, you’ll scale the acquisition engine that helps fill that capacity.

Help build our custom AI automated dashboard

• Turn your campaign management process into clear workflows our developers can build.
• Help design AI-assisted recommendations, creative generation, reviews, approvals, and publishing controls.
• Test features against real account work and identify where automation helps or falls short.
• Keep expert judgment and accountability at the center of the system.

You don’t need to be a software engineer. You do need to explain how excellent paid media work gets done and collaborate with the people building the tools.

Who Will Thrive Here

• You have strong, hands-on Google Ads and Meta experience and know how to generate leads for home service businesses.
• You have used Local Services Ads and understand the details that affect lead quality.
• You’re confident you can market an agency to contractors and build a funnel that produces qualified sales appointments.
• You can connect ads, offers, copy, creative, landing pages, tracking, and follow-up into one effective system.
• You’re comfortable working with modest client budgets and scaling what proves effective.
• You use AI to improve your work, but you check its facts, creative, recommendations, and campaign settings before anything goes live.
• You can lead a function while still stepping in to execute the work yourself.
• You communicate clearly, catch details, and take ownership when results need to improve.

Experience building an agency’s own acquisition program, leading paid media operations, or helping develop internal automation tools would be especially valuable.

What Success Looks Like

• Clients receive qualified leads and booked jobs from campaigns that are carefully managed and accurately tracked.
• Contractor Fast Lane has a repeatable way to generate qualified sales appointments with home service business owners.
• We understand what it costs to acquire a client and can increase spend when the economics support it.
• Our custom AI automated dashboard reflects proven marketing workflows and lets one expert manage more accounts without sacrificing quality.

We’ll set specific targets based on current performance, available budgets, and the resources needed to achieve them.

Why Join Four28 Marketing?

You’ll have the chance to build a department, drive our agency’s growth, and shape the technology that will help us serve more clients. You’ll work directly with leadership and have real ownership over the strategy and decisions that move the business forward.

We’re fully remote and operate with a high level of trust. We move quickly, expect excellent work, and give people the freedom to own how they deliver it. We set clear priorities, talk openly about capacity, and respect time outside work because sustained performance matters more than constant availability. If you think fast, follow through, and take pride in your results, you’ll have room to make a significant impact here.

Compensation: $85,000–$100,000 base salary, plus an opportunity to earn up to $15,000 annually in commission or performance bonus based on Contractor Fast Lane prospects who convert into paying agency clients.