The Four28 Marketing Story
Time flies—one minute we were crafting websites for friends, and now we’re an award-winning marketing agency (wow, it goes quick, doesn’t it?). But let’s be real: our success didn’t happen overnight.
We’ve navigated storms, weathered shifting seasons, and done some serious pruning along the way. What you see now is the result of relentless effort and strategic growth over a decade of blood, sweat, and tears.
Behind our success is a rich history and an innovative team dedicated to perfecting our craft.
Back to Where It
All Began
At 21, Daniel Segalo (Founder) launched his first startup at the University of Missouri, aiming to revolutionize the way students bought and sold textbooks through an app. In 2013, a pivotal moment required a new website, but with all his resources depleted, Daniel faced a tough challenge.
With a background in Finance and no coding experience, he locked himself in his bedroom at his parents' house and taught himself to code. Weeks later, his efforts paid off as his startup expanded to seven other college campuses.
However, through that process, Daniel realized his love of website design and development. As Daniel began building websites for friends to earn extra cash, he quickly realized that his side hustle was more lucrative than his startup. Within 18 months, he chose to pursue web development full-time.
Through this journey, Daniel discovered that a website needed to do more than just look good—it needed to generate leads and sales. This insight drove him to dive deep into online courses on SEO, copywriting, and digital advertising, setting the foundation for the future success of what would become Four28 Marketing.
Our Commitment to Crafting Legacies
10 years of impact
275M+
150
2.5 years
The One-Man Marketing Agency
Before Four28 Marketing
Meet Daniel Segalo, MBA—the visionary force behind Four28 Marketing.
A true marketing nerd, Daniel mastered his skills in coding, copywriting, SEO, online advertising, and more, all while building a successful freelance career. Recognizing the need to scale, in 2017, he transformed his one-man operation into an agency and strategically assembled a team of top-tier talent to elevate the business to new heights.
Daniel is a serial entrepreneur and marketing powerhouse with a proven track record of turning stagnant businesses into high-octane success stories. As a driving force behind six companies and having served over 180 digital marketing clients, Daniel has helped generate over $275 million in revenue for those he’s worked with.
Armed with an MBA in Finance, Daniel approaches marketing with the analytical rigor of a financial strategist. Every decision is methodical, data-driven, and meticulously forecasted to ensure maximum ROI. Daniel doesn’t just focus on what sounds cool or looks good—his strategies are built to deliver real, measurable results. With a keen eye for profit, he crafts creative yet financially sound approaches that drive tangible growth for our clients.
When he's not running the agency, Daniel enjoys playing softball, paddle boarding, talking about Jesus, or cruising on his motorcycle. And if you're lucky, you might just be able to get him to reveal his insights on cryptocurrency or biohacking.
Unashamed 1:16
At Four28 Marketing, we’re driven by more than just our business goals. If you haven’t noticed, we’re unashamedly passionate about our faith in Jesus.
Thus, we support causes that focus on loving others, caring for the sick and needy, and serving the abused and abandoned. While we operate as a for-profit business, our mission extends beyond the bottom line. We channel our God-given gifts and resources to shine a light on an increasingly dark world.
Our true aim is not merely to close deals, but to empower businesses and help others recognize their inherent value. We’re committed to this cause and put our values into action every day.
